For me It's like photography, but with magic. Here, I'm not bounded with real life limitations. I can create endless worlds filled with imaginary things, yet looking believable and engaging.
I feel that visuals should tell the story and invite to a certain emotional feedback.
I see product visualisation as an ultimate tool to represent product the way it supposed to be. The way it supposed to feel. The way it supposed to work.
And I strongly believe that every great product deserves a great visualisation.
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In those cases, when a single image is just not enough - comes motion. The very natural, essential form of art .. of design .. of life itself.
Bringing elements to life, creating something that never existed .. something that simply could not exist - that is beautiful.
For a long time it's been my passion, my hobby, my work. And it always will have a very special place in my heart.
INTERACTIVE & 360
Whether it is a 360 video or fully interactive experience - immersive content is a great way to tell the story.
I was quite hesitant at the beginning, but now, after more than 5 years of working with it - I see the benefits.
I like the ability to create responsive environments that react on viewers behavior - that makes content unique for every viewer. Modern game engines deliver absolutely magical experiences.